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Putting a Cash Value On Consumers’ Undivided Attention

June 11, 2010

by Steve Smith, Friday, June 11, 2010

Why not use digital technology to make a fair exchange of value with users?  The idea returns with the AdGenesis system that launched this week.  It is a video ad platform that lets the visitor declare her own brand tastes and buying habits. You watch a video that relates to your own tastes and get in return a range of rewards, including e-tailer discounts, coupons, etc.

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