Putting a Cash Value On Consumers’ Undivided Attention
by Steve Smith, Friday, June 11, 2010
Why not use digital technology to make a fair exchange of value with users? The idea returns with the AdGenesis system that launched this week. It is a video ad platform that lets the visitor declare her own brand tastes and buying habits. You watch a video that relates to your own tastes and get in return a range of rewards, including e-tailer discounts, coupons, etc.